Research brand identity , synergy and cross media convergence : You Me At Six

You Me At Six 

You me at six use synergy from the latest albums , the logos from the latest album Night People is used throughout the bands website and you tube. This creates synergy and helps promote the album across all the bands social media pages. The band always stick with dark colours to represent the rock/ alternative genre, the band uses this as a form of promotion for their music. 

You me at six's website has links to things such as tour date, their merchandise store and news about the band.  The bands website uses the album cover as the background to create more of a brand identity and promote the album more. This adds a mysterious dark vibe to the website which helps the band represent the genre of music they make. They use  the background as an advertisement on the website 'out now' showing the fans of the band . 

The band uses cross media convergence on their website by including the links to social media and any platforms the band is available on . This promotes the ways to listen to the bands music and keep updated with the band and new music. This also shows the band is available for online streaming , websites such as Spotify and You Tube logos are shown, this shows the band wants their listeners to have the music available to them even if they cant afford the album . 

The merchandise website is a different more light colour scheme, this is different to the website, however, synergy  is still created by the use of the albums logo on the website and the font of the bands name. This shows the promote of the album online is important to the band because they cant afford many tv spots ect.

The background of the pictures is a brick wall, this can be linked with the synergistic campaign of the Album because of  the album cover showing a backstreet with a garage. The clothes for sale also create synergy the dark colours or logo of the Night People , this promotes the bands new album and keeps the bands brand identity .





Night People Video ( You Me At Six)
This shows the Band as rock , using the dark colours helps create synergy with the genre and the album Night People, this makes the band and video more recognisable with the fans of the band.This presents the Band as being mysterious and punk.The leather jackets represent the band members as trouble makers and follows the code for the rock genre.